Marketing in a Time of Change | How to Market Your Non-Profit

I recently sat down with Lee for a powerful conversation about what nonprofits are facing right now—and what they can do to stay visible, relevant, and funded in a landscape that’s changing faster than ever.

We talked openly about the seismic shifts reshaping how donors discover and support the causes they care about: generative AI, zero-click search, frozen grants, and the growing pressure on nonprofits to do more with less. But more importantly, we explored the opportunities hidden inside those challenges.

Here’s some of what we covered:

Why donors can’t find you (and how to fix it)

ChatGPT and Google’s AI are quickly becoming the new Yellow Pages. I explained what that means for nonprofit visibility and how to prepare for GEO—Generative Engine Optimization.

How to turn your website into your best fundraiser

Your website should be working 24/7. Too often, it isn’t even showing up to work. We talked through how to transform it into your most reliable fundraiser, volunteer recruiter, and mission advocate.

Stop letting a single grant dictate your future

With federal funding uncertain, I shared why relying on one grant is riskier than ever—and how nonprofits can build healthier, more diverse revenue streams, from individual donations to corporate support (and yes, even bingo nights).

You have 3 seconds to earn a donation

Donor behavior has changed dramatically. You have seconds—not minutes—to inspire action. We dug into how to prioritize your marketing when everything feels urgent and your budget feels limited.

Why nonprofits must run like businesses to protect their mission

Passion fuels your mission, but operational strength sustains it. We discussed why “sales” isn’t a dirty word in the nonprofit world and how business fundamentals keep your mission alive.

If you’re leading a nonprofit and need clarity in a noisy, fast-moving world, this episode is worth your time.
It’s packed with practical guidance, real-world examples, and next steps you can use immediately.

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