The #1 Marketing Mistake (and How to Fix it) on The Shift Spotlight™ Podcast

I’m excited to share that I was recently featured on The Shift Spotlight™, where I talked about my 25+ year journey building EZSolution into a leader in marketing and IT innovation.

What began back in 1996 as a small web design company has grown into a 25+ person team across the U.S. and the Philippines—built on clarity, culture, and a results-driven mindset that actually converts.

During the conversation, I shared insights on:

  • Why a website that doesn’t convert is quietly costing your business money
  • How EOS® shaped our culture, accountability, and the way we lead at EZSolution
  • What it really takes to build a values-driven team that thrives across continents
  • The biggest marketing mistake most businesses make—and how to fix it
  • How to turn your website into a true sales engine with CTAs that work
  • What’s next for digital marketing, from AI video cloning to future trends

It was a powerful discussion filled with real-world strategies, honest lessons, and practical ideas you can use to improve your marketing right now.

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